Your purchase has contributed to the annual sales of this popular candy bar, regardless of whether you like the right or left Twix. Mars, Inc. sells a whopping 161 million Twix per year. You may not be aware that it was first released in the United Kingdom a decade prior, but it was first released in the United States in 1979 and has been a smash ever since. Twix has been available worldwide for over a decade, including in countries such as the Austrian and Belgian Alps and Northern Europe like France and Germany.
How Many Twixes Are Sold Each Year?
Over 116 million Twix are sold yearly, and Twix is listed as the 12th highest-sold and consumed chocolate bar in America. Mars Inc. earned $298.9 million and recorded a 29.0% rise in dollar sales in 2022. Twix is popular in America and many developed countries worldwide.
Other countries that sell Twix include Greece and Israel as well. It is one of the most popular candy bars globally, and The Huffington Post has named it the 12th greatest chocolate in America and the fifth finest chocolate in the world. Each year, over 43 million Twix are sold, and Mars Inc. earns around $172.4 million from Twix sales alone, although the average Twix only costs $2. Twix is Halal and Kosher certified, which means it may be eaten by Muslims (Halal) & Jews (Kosher).
Mars, Inc. owns the Twix chocolate brand. Each regular bar contains a slice of shortbread filled with caramel and topped with a thin coating of chocolate. Nearly all Twix bars marketed in the United States are made in a Mars manufacturing plant in Cleveland, Tennessee. Cookies-n-Crème, Tea Breaks, and Miniatures are just a few available varieties. Twix Bars have appeared in Seinfeld and Orange Is the New Black, among other notable television series.
Twix Bars were first introduced in 1967 in the English town of Slough, although they were not available in American stores until 1979. To better fit the tastes of American consumers, Mars, Inc. introduced peanut butter to the recipe. The “Right Twix vs. Left Twix” concept, which asked customers whether they preferred the right or left bar in each Twix box, was one of the brand’s prevalent recent marketing efforts. Customers took sides and argued on social media. As a result, they were increasing brand visibility.
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